Archive for January, 2011
Private Home Sale Website
Buy it Privately’s relative lack of publicity is quite unexpected since the site was the first available in the uk; considering that it started in 2001, the same year when The Little House Company also started.
Search Engine Rankings:
It’s well known that Google is the largest internet search engine, which progressively more folks start their house search with a Google search (or is it just a Google, or maybe it’s a dongle, I get confused 
.
The most often used phrase by buyers, per volume average, when searching in Google is “houses for sale in ‘my area’ “, where my area is the location in which they want to buy. Hence, if we wish to maximise our likelihood of achieving a private sale, we need the private sales website we are using to rank in the search results of those terms.
1. London (not in top 50)
2. Bristol (not in top 50)
3. Cardiff (not in top 50)
4. Birmingham (not in top 50)
5. Manchester (not in top 50)
6. Leeds (not in top 50)
7. Newcastle (not in top 50)
8. Belfast (not in top 50)
9. Glasgow (not in top 50)
10. Edinburgh (not in top 50)
General search ranking score: Low
Business expansion:
Sadly I can find no mitigating circumstance for Buy it Privately’s lack of appearance in the top 30 results for any of those terms. It is an old domain so that is not an excuse, but the Search Engine Optimisation is poor.
They concentrated to provide web pages that shows regions instead of having both towns and regions. Consequently the site has just over one thousand webpages, which is certainly a lot less than rival websites maintain. Checking out the text on the home page, it appears to be intended for sellers and not for buyers. This is simple to comprehend, as sellers are paying customers, but sellers need buyers.
Reach
I might be wrong, but after extensive searching I have found no accounts for buyitprivately.com on the two major social networking sites, Facebook and Twitter. The 5 million user logged in to Facebook daily is one of the biggest client base that a business can take advantage of and many have already done so.
The only notable partner listed in the site sell page is home.co.uk, a big portal with a reliable performance regarding property related terms. Oodle and Trovit are also in there, and while they have strong traffic figures, their traffic is not dedicated to property.
Total reach standing: Moderate
Cost
We do not have information about the price of the website, so we hope that buyprivately.com can get in touch with us. The only thing I can say if that if it will offer very inexpensive fees, then you might probably get valuer for your money.
Complete cost rating: Unidentified (probably poor).